The secret of change is to focus all of your energy, not on fighting the old, but on building the new.
The current theatrical model has not evolved nor adapted over the years to keep up with how technology is changing consumer habits and desires. Ever shifting consumer trends necessitate the development of a new model that directly addresses these changes, without damaging the current ecosystem that exists between Cinema Owner and Studio.
The solution is to create a platform that not only supplies film content to the consumer after they have left the cinema but also encourages cinema loyalty by never removing the Exhibitor from the equation. What every cinema needs is a second screen, not in their complexes but right in their customers’ homes— a little cinema in their lounge.
It is with this in mind that we have developed SecondScreen.